IPO Process article
http://forum.johnson.cornell.edu/faculty/michaely/Guide.pdf
Article on investor marketing - during IPO as well as afterwards
http://www.hicbusiness.org/biz2003proceedings/Markus%20B.%20Hofer.pdf
Article on Roadshow the process
http://srz.com/files/im-spring-00-schulte.pdf
Insights from IPO Transformation CEO Retreat - E&Y
https://forms.ey.com/Global/download.nsf/Canada/Insights_2006/$file/Insights2006IPOTransformationCEORetreat.pdf
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